The power of KTW lies in our message — in print, on social and digital media, and through our conversations with our associates, friends, and family.

Our message always focuses on people who are achieving at the highest levels, and whose lives and careers illuminate the heart and soul of what it means to have strong Kentucky ties. This simple message can impact perceptions of Kentucky at home, across the nation, and around the world. Above all our goal is to inspire people to promote a positive narrative about Kentucky and become image-changers themselves.